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The Future of Investing
By Michael Schweibinz

According to Sallie Krawcheck, former CEO of Merrill Lynch and Smith Barney, and the new head of 85 Broads, a leading professional women’s networking organization committed to the economic empowerment of women globally, shifting demographics as the Baby Boom generation approaches retirement may finally be what it takes for investing to fundamentally change.

The face of the typical investor is changing; although women are still formally referred to as a “niche market,” within the approaching decades, it is estimated that women will control at least two-thirds of the wealth in the United States.

Simultaneously, the Millennial Generation is entering their prime earning years. As the dominant investing demographic matures, so will investing as a whole.

Everything is on the verge of a seismic shift in 2014. Millennial investors are actively looking for the right people with whom to conduct business; they are doing independent research, rather than accepting their parents’ methods; and they are starting to save earlier than previous generations.

The opportunities for citizens to vote with their investment dollars are expanding quickly. While investing for impact is still recognized as a niche market, large Wall Street firms are assembling new units, creating new products, and launching new initiatives to attract the attention of a growing segment of the investor market.

As a generation well informed about the need for a shift toward a more sustainable society, the Millennial Generation is not likely to pass up the opportunity to perpetuate their green agenda through investment in the years to come.


First Affirmative understands that the ways we save, spend, and invest can dramatically influence both the fabric and consciousness of society. We believe that in addition to the benefits of ownership, investors bear responsibility for the impact our money has in the world. Are you making conscious decisions about the impact of your consumer purchase and investment decisions?


Mention of specific companies or securities should not be considered an endorsement or a recommendation to buy or sell that security. Past performance is no guarantee of future results.

Posted: February 10, 2014